FAQ
Discovery is usually one week, design is two to four weeks depending on scope, build runs three to six weeks, and launch QA takes one week. Total time end to end is six to twelve weeks for most projects. The exact split is set during discovery, once content readiness and technical scope are clear.
All three disciplines stay close to the work from start to finish, with no handoff between them. Strategy informs design, design is shaped by what can be built cleanly, and the same accountability runs from the first call to launch day.
Each phase ends with a written summary and a single review window. Feedback consolidates into one focused round, then we move forward. Open-ended revision cycles are not part of the engagement, because they slow the work and dilute the original intent.
Small changes are absorbed into the active phase without disturbing the timeline. Larger scope changes are scoped separately, with their own brief and budget, so the original plan stays predictable and the new work is tracked on its own terms.
Light copy editing and SEO-focused on-page copy are included. For longer-form content, we either work alongside an in-house writer or recommend a trusted partner. Content readiness is one of the constraints discussed in the discovery phase, since it shapes the timeline.
A short post-launch window catches anything that surfaces under real traffic. The site is handed over with documentation, conventions, and a stable structure to grow on. Standalone health checks or longer-term retainers are available on request, beyond the launch window.